Arattai by Zoho: The Game Changing Business Messaging App That's Revolutionizing Secure Communication in 2025

Why Arattai is the Smart Choice for Modern Businesses

Unmatched Privacy and Security Standards

Arattai prioritizes user privacy with a "spyware-free, made in India" approach that keeps all data within Indian borders. Unlike global messaging platforms that monetize user data, Arattai ensures that user information is never shared with advertisers or third parties. This commitment to data sovereignty makes it an ideal choice for businesses concerned about information security and regulatory compliance.

Unique Features That Set Arattai Apart

1. Username-Based Communication

One of Arattai's most innovative features is the ability to chat without sharing mobile numbers. Users can connect using usernames, providing an extra layer of privacy that's particularly valuable for business networking and professional communications.

2. Android TV Support - A First in Messaging

Arattai offers dedicated Android TV support, a feature that even WhatsApp doesn't provide. This unique capability transforms meeting experiences, allowing teams to conduct video conferences and group calls directly on large screens, making it perfect for boardroom presentations and collaborative sessions.

3. Pockets Feature - Your Personal Cloud Organizer

The innovative "Pockets" feature serves as a dedicated cloud space where users can save and organize important messages, media, and notes across all devices. This productivity tool eliminates the need for separate note-taking apps and ensures critical information is always accessible.

4. Dedicated Meetings Integration

Unlike WhatsApp's group call links, Arattai includes a dedicated 'Meetings' tab for creating and scheduling video meetings. This feature streamlines business communication by providing a centralized hub for all meeting-related activities.

5. Consolidated Mentions Page

Arattai's separate mentions page aggregates all messages where users are mentioned across different chats and groups. This time-saving feature ensures important communications never get lost in busy group conversations.

Technical Excellence and Reliability

Multi-Device Synchronization

Arattai supports up to 5 devices simultaneously, including Windows, macOS, Linux, and Android TV. This comprehensive multi-platform support ensures seamless communication regardless of the device or operating system, making it ideal for diverse business environments.

Lightweight Performance

Designed for Indian network conditions, Arattai operates smoothly even on 2G/3G networks and low-memory smartphones. This optimization ensures consistent performance across different infrastructure conditions, making it accessible to businesses in all regions.

End-to-End Encryption for Calls

While text message encryption is being implemented, Arattai already provides end-to-end encryption for all voice and video calls. This security measure ensures that sensitive business conversations remain completely private and secure.

Why Businesses Are Choosing Arattai Over Global Alternatives

Government and Corporate Endorsements

Union Education Minister Dharmendra Pradhan and other government officials have endorsed Arattai as part of the Aatmanirbhar Bharat initiative. This government backing, combined with support from business leaders like Piyush Goyal, validates Arattai's credibility as a enterprise-grade communication solution.

No Advertisements, Pure Communication

Unlike ad-supported messaging platforms, Arattai offers a completely ad-free experience. This means businesses can focus on communication without distractions or concerns about their conversations being analyzed for advertising purposes.

Seamless Zoho Ecosystem Integration

For businesses already using Zoho's comprehensive suite of business applications, Arattai integrates seamlessly with over 1000+ apps through Zoho Flow. This integration capability allows for automated workflows and enhanced productivity across the entire Zoho ecosystem.

Our Experience with Zoho's Ecosystem

Having extensively used Zoho's business solutions across multiple domains, we've witnessed firsthand the company's commitment to privacy, security, and innovation. From Zoho CRM to Zoho Workplace, each product demonstrates the same attention to detail and user-centric design philosophy that makes Arattai exceptional.

Our satisfaction with Zoho's ecosystem stems from:

• Consistent product quality across all applications
• Robust security standards that protect business data
• Excellent customer support and regular feature updates
• Transparent pricing without hidden costs or data monetization

The Strategic Advantage of Choosing Indian-Made Solutions

Data Sovereignty and Compliance

With increasing focus on data localization and privacy regulations, Arattai offers businesses the advantage of keeping sensitive communications within Indian borders. This approach aligns with evolving regulatory requirements and reduces compliance risks for Indian businesses.

Supporting Digital India Vision

By choosing Arattai, businesses contribute to India's digital self-reliance while accessing world-class messaging capabilities. This alignment with national digital initiatives can enhance corporate social responsibility profiles and stakeholder relationships.

Competitive Pricing and Value

Arattai remains completely free for all users, offering enterprise-grade features without the licensing costs associated with premium business messaging platforms. This cost advantage allows businesses to allocate resources to other critical areas while maintaining excellent communication infrastructure.

Future-Ready Features and Roadmap

Interoperability Vision

Zoho founder Sridhar Vembu has outlined plans to make Arattai "interoperable like UPI and email" rather than remaining as closed as current messaging platforms. This vision positions Arattai as a future-ready solution that will integrate with broader communication ecosystems.

Enhanced Security Implementation

While voice and video calls already feature end-to-end encryption, full text message encryption is being implemented. Once complete, Arattai will offer comprehensive security across all communication modes.

Infrastructure Scaling

With 1 million+ monthly active users and growing, Zoho is rapidly expanding infrastructure to handle exponential growth. This investment ensures reliable service as more businesses adopt the platform.

Implementation Recommendations for Businesses

Immediate Benefits

• Enhanced privacy protection for sensitive business communications
• Cost savings compared to premium messaging platforms
• Unique productivity features like Pockets and consolidated mentions
• Multi-device flexibility for modern work environments

Strategic Considerations

• Gradual migration from existing platforms to minimize disruption
• Team training on unique features to maximize productivity benefits
• Integration planning with existing Zoho applications for enhanced workflows

The Right Choice for Forward-Thinking Businesses

Arattai represents more than just another messaging app – it's a strategic choice for businesses prioritizing security, privacy, and innovation. With its unique features, government backing, and integration with the proven Zoho ecosystem, Arattai offers a compelling alternative to global messaging platforms.

The app's meteoric rise to #1 in social networking demonstrates user confidence in Indian-made solutions that don't compromise on quality or functionality. For businesses seeking a secure, feature-rich, and cost-effective messaging solution, Arattai delivers exceptional value while supporting India's digital independence vision.

As we continue leveraging Zoho's comprehensive business suite, adding Arattai to our communication toolkit represents a natural evolution that enhances our operational efficiency while maintaining the security and reliability standards we've come to expect from Zoho's products.

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